Consumer and market surveys provide you with essential information about consumer behaviour and preferences and market trends for business development. You should involve consumers in concept and product development from the very beginning in order to ensure that your products will be popular among consumers.
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Concept development aims to develop new products, as well as further develop existing products to better meet your target group’s preferences and changing needs. We develop concepts that facilitate your business operations and improve your existing products in terms of sensory attributes, packaging and labelling, among other aspects.
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